Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. Do you remember the last time you were planning something and an app was not involved? Is that difficult to imagine? Millennials and GenZ love their apps. Every moment of their lives – from the time they...
Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the...
In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral’s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: …and much more. If you’re looking to establish Mintegral ROAS...
This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin’s Growth FullStack to seamlessly connect and manage data from various sources. With Growth FullStack, TOUKA Games was able to: About TOUKA Games Founded in February 2021, Touka Games’ mission has been to empower global mobile game developers and publishers to promote...
TikTok introduces the TikTok Self-Attribution Network. We are proud to be one of the first MMPs to support this shift. Tenjin will help you set up automatically. For the migration, please inform your TikTok sales lead and ask to be added to the SAN allowlist.You can expect to receive an email and an in-platform notification...
Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying times in the mobile gaming industry. Like many of our peers in the industry, we were taken aback by the recent adjustments made in the freshly announced Unity’s pricing policy. The...
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