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2023 年 iOS 广告商的两大变化:SKAdNetwork 5 和隐私清单

  • Tenjin Case Study: TokyoSmartGames User Acquisition Journey

    Ebony Nicole Simone

    Tenjin Case Study: TokyoSmartGames User Acquisition Journey

    The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition...

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  • Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

    Ebony Nicole Simone

    Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

    We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI’s journey started...

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  • Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

    Ebony Nicole Simone

    Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

    We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...

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  • Hyper-casual market size in 2019 and other insights that you need to know

    Matthaus Krzykowski

    Hyper-casual market size in 2019 and other insights that you need to know

    Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....

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  • 《超休闲游戏--完整开发者指南》

    Roman Garbar

    《超休闲游戏--完整开发者指南》

    In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...

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  • App Subscriptions – What Are They And How Do They Work In 2019?

    Roman Garbar

    App Subscriptions – What Are They And How Do They Work In 2019?

    Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...

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