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The Hyper-Casual Benchmark Report for Q3 2022 is here! Get data on Ad Spend, CPI, and Retention

Roman Garbar

Сентябрь 27, 2022

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark.

Here is a full list of what you will find in the report:

  • Top countries by ad spend and CPI
  • Top ad networks by ad spend and CPI
  • Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics)

Here is a sneak peak from the report…

https://youtu.be/BNocvxDffsY

Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to ad spend (#3 on Android and #10 on iOS).

Download the report below and get the full story.

But, the journey doesn’t end there…

We have a couple of add-ons to this report coming up soon.  With the add-on you’ll receive the data on the Top 5 Ad Networks by CPI in each market.

If you’ve already signed up to this report, you don’t need to do anything at all. We will send it to your inbox directly.

Download The Report

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