Become part of ROI 101, an exclusive Discord community with 175+ self-publishing developers sharing insights and support Join Now

免费注册

博客

所有博文

Growth FullStack——移动营销人员的自动化数据管道

Roman Garbar

9月 1, 2022

我们很高兴地宣布 Growth FullStack 的下一篇章。 早在 2021 年，Tenjin 和 GameAnalytics 就推出了一个新平台，使移动营销人员能够在日益以隐私为中心的行业中追求他们的营销分析目标。

现在，是时候通过自动化营销数据管道- Growth FullStack，将其提升到一个新的水平了。 UA 经理可以访问该平台并开始自己构建管道——只需点击 10 次，数据管道即可就绪！

为什么这很重要？ 这是因为，广告商越来越需要整合来自多个来源的数据以获得业务洞察力。 数据管道从多个来源引入原始数据，并将其移动到您选择的目的地进行存储和分析。 如果在没有我们新的自助服务应用程序的情况下，这通常需要工程团队的帮助。

首次数据同步完成后，用户可以免费试用该应用 14 天，没有任何附加条件，您只需要一封电子邮件。

立刻免费注册吧！

让我们开启使用自助服务应用程序的旅程

1）选择你的数据与来源

您可以通过选择数据源开始创建您的第一个 stack，选项包括：

您一次最多可以选择 2 个数据源。

如果应用程序上尚未提供您所需的数据堆栈，您可以 询问此处，而无需支付任何额外费用。

接下来，您还可以选择要收集的数据（例如来自 Applovin 的用户收入或广告展示收入、来自 Tenjin 的每日广告收入和 SKAdNetwork 指标等）。

以上图片显示了用户在选择数据源后获得的数据选择

以上图片包含 Tenjin 可用数据选择的完整列表

2）选择数据目的地

一旦您选择了要加载数据的数据目标，您的 stack 就准备好了。

应用程序中的数据目的地选项包括：

以下数据目的地可按需提供：

3）启用你的BI

该平台不仅仅是简单地从各种数据源加载原始数据。它还在 Metabase, Tableau, Google Data Studio 等工具中提供各种BI 模板，供您直接连接到数据仓库，以及高级分析用例，例如预测平台上用户的 LTV。

以下是他们提供的匿名仪表板模板中一些需求量很大的用例列表：

Growth FullStack 每周都会增加新的用例和集成

以下是上个月添加的 Growth FullStack 的一些新集成列表：

  • Apple’s App Store
  • ironSource Publisher
  • Unity ILRD
  • Unity Monetisation
  • Unity Site ID x Country x Spend
  • Applovin Site ID x Country x Spend
  • TikTok Site ID x Country x Spend
  • Mintegral Site ID x Country x Spend
  • Vungle Site ID x Country x Spend

了解 Growth FullStack 如何解决您的营销挑战

移动营销从来都不是一件容易的事，但在过去的几年里，对于那些没有资源获取数据的人来说，这变得非常可怕。而Growth FullStack 解决了这个问题。

借助 Growth FullStack，移动营销人员无需等到他们的开发团队有时间集成新的 API 来解决新的营销挑战。 他们现在只需点击几下就可以自己完成。

您想了解 Growth FullStack 是否可以解决您的营销挑战吗？

立刻免费注册吧！

猜你喜欢

Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一

Roman Garbar

Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一

在过去的几个月里，Tiktok 一直在测试自己的自归因方案，并将于本周正式上线，我们很高兴成为首批支持的 MMP （广告归因平台） 之一。 Tenjin 将帮助您进行自动设置。关于方案迁移，请先通知您的 TikTok 销售主管，要求加入 SAN 允许列表。

阅读更多

Tenjin 已获得 SOC 2 Type II 和 ISO 27001 合规验证

Roman Garbar

Tenjin 已获得 SOC 2 Type II 和 ISO 27001 合规验证

很高兴地宣布，Tenjin 已经成功通过了 SOC 2 Type II 合规验证，达到了美国注册会计师协会（AICPA）为服务提供商制定的审计标准，通常被称为 SSAE 18。这一合规成就体现了 Tenjin 所拥用的严密数据安全管控体系，以及我们对合作伙伴和客户数据安全性的追求。

阅读更多

Tenjin 帮助中心 – 全新改版

Roman Garbar

Tenjin 帮助中心 – 全新改版

我们很自豪地宣布，我们全新改版的 知识库正式发布.我们的知识库是用户查找所有与 Tenjin 相关的信息的可靠资源，我们致力于不断地更新以最好地满足客户的需求...

阅读更多

iOS 15: Turn your data into powerful insights with Growth FullStack

Roman Garbar

iOS 15: Turn your data into powerful insights with Growth FullStack

Growth FullStack is a new ETL tool brought to you by a partnership between Tenjin and GameAnalytics. 2021 has been a year of moving goalposts for mobile marketers, with privacy-first changes on iOS drastically changing app growth strategies. App publishers have been dragged away from their core business of building great apps and games, and forced...

阅读更多

Tenjin 加入 HUAWEI Ads 合作伙伴计划

Roman Garbar

Tenjin 加入 HUAWEI Ads 合作伙伴计划

2021 年 5 月，我们开始支持 Google Play 之外其他应用商店的广告效果监测和衡量。Tenjin 将多样的生态系统视为客户增长的关键，今天，我们也很高兴地宣布 Tenjin 和 HUAWEI Ads 的合作伙伴关系...

阅读更多

iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

Roman Garbar

iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features for your account. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution  – Attribution Modeling....

阅读更多

Announcing new integration with TikTok Marketing Partner Program

Ebony Nicole Simone

Announcing new integration with TikTok Marketing Partner Program

We kick off 2021 with the exciting news that Tenjin joins the TikTok Marketing Partner Program as a Mobile Measurement Partner (MMP). TikTok is the leading destination for short-form mobile video, and its mission is “to inspire creativity and bring joy.” TikTok, which is available in 150+ markets, is one of the fastest-growing apps globally....

阅读更多

Tenjin joins Google Measurement Partners

Ebony Nicole Simone

Tenjin joins Google Measurement Partners

With the announcement of Tenjin becoming an App Attribution Partner in Google’s Measurement Partner program, clients should look forward to gaining valuable campaign insights, across Google advertising products, that will allow them to better measure and optimise their performance. “To help you better understand performance complexity, Google Measurement Partners gives you an array of options to expand...

阅读更多

We are releasing a new set of automation APIs and making it free

Roman Garbar

We are releasing a new set of automation APIs and making it free

[Update 04.07.22] Automation APIs have been added to the pool of Tenjin’s paid features. Write us at support@tenjin.com to learn how to enable them. Today our team released new, free automation APIs that Tenjin customers can use to streamline their reporting and campaign management operations. Tenjin is best known for providing tools and training for leading...

阅读更多

Tenjin recognized as an Apple Search Ads Partner

Ebony Nicole Simone

Tenjin recognized as an Apple Search Ads Partner

Today, we at Tenjin, are very excited to announce we are an Apple Search Ads Partner and will continue to build new tools on our integration. Being an Apple Search Ads Partner allows Tenjin to work closely with the Apple Search Ads team on building new tools and training for mobile game developers and marketers. This will...

阅读更多

Tenjin Plugin Now Available in Corona SDK

Tabarak Paracha

Tenjin Plugin Now Available in Corona SDK

Game development has evolved by leaps and bounds in recent years, and as development kits have made it possible for beginners and experts alike to build apps in record time, plugins have replaced time-intensive programming tasks. These plugins are becoming more commonly available for cross platform development engines, another trend that is making life easier...

阅读更多

Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

Matthaus Krzykowski

Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

What recent progress in the industry since Tenjin built out a custom-tailored session/country ad revenue model for Voodoo back in autumn ‘16! It’s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around...

阅读更多

Welcome to the Next Level of Ad Revenue Optimization

Roman Garbar

Welcome to the Next Level of Ad Revenue Optimization

Tenjin’s Enterprise clients will now have access to data through the MoPub SDK version 5.7 in a unique way: Tenjin is working with MoPub to enable our customers to see their MoPub data in DataVault, our industry-leading data warehouse. Additionally, our customer success team has prepared a number of use cases for how marketers can...

阅读更多

Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Roman Garbar

Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Tenjin’s Campaign Bucketing tool lets you combine and match siloed campaign data across ad networks and attribution partners within a dashboard and data warehouse with OR without Tenjin’s SDK. Mobile marketing tools make it easier to navigate our complex industry, but there are still obstacles to address. One of them is the lack of standards...

阅读更多

Tenjin is now a Snapchat Mobile Measurement Partner

Sunny Cha

Tenjin is now a Snapchat Mobile Measurement Partner

Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video...

阅读更多

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

Sunny Cha

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...

阅读更多

Introducing: Tenjin’s Fraud Dashboard

Sunny Cha

Introducing: Tenjin’s Fraud Dashboard

We’re thrilled to announce the release of some powerful new features that publishers can use to combat fraud in their mobile app portfolios. We designed these tools with the mobile growth marketer in mind, with a focus on combating attribution and purchase fraud so as to ensure consistently accurate reporting on revenue and paid advertising...

阅读更多

Tenjin 2017 Ad Spending Report

Sunny Cha

Tenjin 2017 Ad Spending Report

As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at...

阅读更多

Tenjin’s Dictionary for App Marketers

Sunny Cha

Tenjin’s Dictionary for App Marketers

App marketing isn’t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets of technical knowledge and performance requirements. One of the side effects of this growing complexity is a professional terminology that’s incomprehensible to outsiders. And if an...

阅读更多

Reported Installs vs. Tracked Installs

Sunny Cha

Reported Installs vs. Tracked Installs

If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few...

阅读更多

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

Sunny Cha

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices, it has become increasingly difficult to follow their digital footprint. And yet it’s vital for product people in this day and age to understand every user’s journey so that they...

阅读更多

Tenjin Adds Search Ads Attribution for iOS 10

Sunny Cha

Tenjin Adds Search Ads Attribution for iOS 10

Today, Apple ends its test of App Store Search Ads and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition channel, and one with interesting implications for big and small app developers alike. Impact of search on the app marketSearch on the App Store has become clogged...

阅读更多

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Sunny Cha

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Press Release: San Francisco – June 2, 2016 – Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve mobile marketing by giving marketers complete control over their user data. The round was led by NetEase Capital, the venture arm of the NASDAQ-listed...

阅读更多