Our CEO, Christopher Farm, appeared on the ‘GameMakers’ podcast to discuss our client HyperBeard’s success and Tenjin’s role in it. The talk focused on Portfolio LTV, a key analysis for reducing user acquisition costs. [Nick Lim]: So we did a lot of the initial exploration to help him out a little bit. And we discovered...
In this blog post, we interview Andrew Christodoulou, Payment Expert and Business Development Manager at Worldline, to discuss whether lower app store commissions are a myth or reality. You can watch the complete video or read our conversation below to explore this topic. [Roman from Tenjin]: What does the overview for mobile payments look like...
In honor of Earth Day, we sat down with Yael Takomi, Gaming Director at Dots.eco, to discuss how app developers and publishers can contribute to environmental sustainability. Join us for a 30-minute conversation to learn how app developers or publishers can leverage Dots.eco to not only make a meaningful impact to the planet, but also...
Guest post by Gabriel Kuriata, Content Manager at Splitmetrics. Apple Search Ads is an advertising platform functioning within the App Store. It offers four ad placements – on the home page of the App Store, on the Search tab before a search is initiated, in the search results, and on app product pages. Apple Search...
Are you a hyper-casual developer transitioning into hybrid casual games, finding it challenging to navigate decisions such as which metrics to prioritize, which ad networks to utilize, and what other best practices to adopt? We invited Faheem Saiyad, Director of Business at AppSamurai, to our platform to share his expert insights on how to advertise...
Curious about the secrets behind YSO Corp’s 1 billion game downloads? Join us as we delve into the journey of Jean-Claud YALAP, Co-founder of YSO Corp, in the video below. Discover the captivating story of YSO Corp’s rise to becoming a renowned publisher, achieving a remarkable 1 billion downloads, and unraveling the genius behind the...
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