In this case study, we unveil the magic of Tenjin’s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps. The marketing and product teams at Kooapps use DataVault to unlock a wide range of use cases. In the post below, we’ve highlighted 5 of them, including how...
The EU’s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition. What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by...
We invited Božo Janković, Head of Ad Monetization at Gamebiz Consulting, to share his expert knowledge on the latest Google consent rules. In our post, we cover several important topics, including: And there’s more! Let’s dive into the insightful conversation. [ Roman from Tenjin ]: What has changed since January 16th 2024? [ Božo ]:...
Are you searching for the best ad networks to advertise your hyper or hybrid casual games in 2024? We’ve put together a blog post to make this decision easy for you. Let’s start by understanding hyper and hybrid casual games. Hyper-casual games are simple and intuitive, focusing on quick gameplay. In contrast, hybrid casual games...
We’re thrilled to announce an update to Tenjin’s Ad Monetization Suite designed specifically for advertisers promoting apps with ad monetization. The latest update enhances ad revenue attribution in the Tenjin dashboard, offering user-level or impression-level data fetched from ad mediation providers via the Tenjin SDK in the User Acquisition Reports. This new set of ad...
Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres / business models. The shift from hyper to hybrid represents a significant...
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