This video is part two of a trilogy discussing ‘questions about generative AI tools’ featuring Ioana Hreninciuc, Co-founder of PicFinder. PicFinder is a unique web-based AI software for text-to-image generation. The first part of this trilogy explored the question “How can AI simplify tasks for mobile developers?” and was released last week. You can watch it here....
We invited Ioana Hreninciuc, Co-founder at PicFinder – a unique web-based AI software for text-to-image generation, to help answer the question: “How can AI help simplify the lives of mobile developers?” Of course, this question might sound a bit broad, but fear not, we’ve broken it down into 3 stages. These stages include: So let’s dive right...
In this blog post, we analyze the main discussion points from the video above and highlight key takeaways. Roman Garbar from Tenjin asks questions about Unity ROAS campaigns, and Céline Fraimund from Unity provides insightful answers. About our guest speaker Céline Fraimund:She is a Client Partner at Unity, focusing on assisting EMEA advertisers in maximizing...
What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were...
Guest post by Martin Macmillan, CEO/Founder at Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios self-publish their...
Guest post by Galia Lahav, Digital Marketing Manager @Persona.ly User acquisition is one of the most important pillars of running a successful mobile app. User acquisition strategies stretch from organic (ASO) and owned media, to paid media (social platforms, networks, and programmatic). As a mobile marketer, you most certainly tried various marketing channels and platforms....
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