Become part of ROI 101, an exclusive Discord community with 175+ self-publishing developers sharing insights and support Join Now

2024年、ハイパーからハイブリッドへ - プラットフォーム、アドネットワーク、国別の広告費とCPIランキング

限られた予算内のモバイルアプリにおけるGoogle広告のベストプラクティス

AdAttributionKit vs. SKAdNetwork: その違いは?

  • SKAdNetwork iOS 15: Validate and reveal install sources

    Roman Garbar

    SKAdNetwork iOS 15: Validate and reveal install sources

    iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it – yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: – Get granular data from SANs (Self...

    詳細を読む
  • Hyper-casual advertising after Apple changes – Infographic 2021 Q3

    Roman Garbar

    Hyper-casual advertising after Apple changes – Infographic 2021 Q3

    It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of Apple’s privacy changes. We have presented all of the insight...

    詳細を読む
  • iOS 15: Turn your data into powerful insights with Growth FullStack

    Roman Garbar

    iOS 15: Turn your data into powerful insights with Growth FullStack

    Growth FullStack is a new ETL tool brought to you by a partnership between Tenjin and GameAnalytics. 2021 has been a year of moving goalposts for mobile marketers, with privacy-first changes on iOS drastically changing app growth strategies. App publishers have been dragged away from their core business of building great apps and games, and forced...

    詳細を読む
  • Tenjin Joins HUAWEI Ads Partner Program

    Roman Garbar

    Tenjin Joins HUAWEI Ads Partner Program

    As you know, in May 2021 we shared the exciting news that Tenjin customers could start measuring ad performance on alternative app stores. We see these ecosystems as key to the growth of our customers and Tenjin itself, so we’re delighted to announce that Tenjin has now joined HUAWEI Ads partnership.  HUAWEI Ads supports direct placements using HUAWEI Assistant·TODAY and...

    詳細を読む
  • Hyper-casual Benchmark Report: H1 2020

    Ebony Nicole Simone

    Hyper-casual Benchmark Report: H1 2020

    Find out how to get your copy of our latest benchmark report for 2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find...

    詳細を読む
  • Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges

    Roman Garbar

    Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges

    The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS,  developers...

    詳細を読む