iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it – yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: – Get granular data from SANs (Self...
It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of Apple’s privacy changes. We have presented all of the insight...
Growth FullStack is a new ETL tool brought to you by a partnership between Tenjin and GameAnalytics. 2021 has been a year of moving goalposts for mobile marketers, with privacy-first changes on iOS drastically changing app growth strategies. App publishers have been dragged away from their core business of building great apps and games, and forced...
2021 年 5 月，我们开始支持 Google Play 之外其他应用商店的广告效果监测和衡量。Tenjin 将多样的生态系统视为客户增长的关键，今天，我们也很高兴地宣布 Tenjin 和 HUAWEI Ads 的合作伙伴关系...
Find out how to get your copy of our latest benchmark report for 2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find...
iOS 14.6 的采用率达即将突破 50% 的大关。毫不奇怪，采用率和广告支出之间存在直接相关性。很大一部分原因是广告主不愿在 SKAdNetwork上花费大量预算。投放团队们正在 使用他们的预算来推广更可衡量的 Android 应用程序...
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点击订阅按钮，我在此同意 Tenjin 按照隐私政策的收集和处理个人数据。 隐私政策.
