In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you’re new to Unity Ads or a seasoned user, this article...
The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin & Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids...
Vietnam’s mobile gaming industry has experienced a remarkable boom in the last 4-5 years, emerging as a powerhouse in the global gaming landscape. We interviewed Jennifer, the Chief of Staff at VGDA (Vietnam Game Developer Association), to uncover the driving forces behind this remarkable boom and explore the opportunities and obstacles that lie ahead. The...
We talked with Taseer Mustafa, the Chief Marketing Officer at Finz Games, a leading and long-established mobile gaming studio in Pakistan. Our discussion focused on the current challenges facing Pakistani gaming studios and explored ways they can keep improving and succeeding in this expanding market. [Tabarak from Tenjin]: I’m Tabarak, the marketing manager at Tenjin....
We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...
The EU’s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition. What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by...
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