In today’s highly competitive mobile app landscape, maximizing revenue is a critical priority for developers and publishers. For developers prioritizing in-app purchases (IAPs) or subscriptions as their main monetization strategy, adding more in-app advertising (IAA) can be a difficult choice, as it risks potentially losing paying users. The challenge, however, lies in striking the right...
When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,...
In this post, we explore how Tenjin’s LiveOps Campaigns have helped boost the performance of 3 different clients’ apps. We’ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We’ll elaborate on how adding Tenjin’s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used...
Starting with keyword research for ASO even before you develop an app might seem counterintuitive, but it works! We hosted Steve P. Young, Founder of App Masters, on our YouTube channel who explains how this strategy works. Steve dives into the following ASO gems: This is especially relevant for small developers. What is ASO? In...
Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It’s important to...
What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities. Let’s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5...
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