In this blog post we interviewed Ashley Black, a former Googler with nearly a decade of experience leading the App Ads sales team, on how small businesses and indie developers can leverage Google Ads for mobile, highlighting insights that often go overlooked. [Roman from Tenjin]: Hi everyone, welcome to another edition of ROI 101. Today...
We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...
Our CEO, Christopher Farm, appeared on the ‘GameMakers’ podcast to discuss our client HyperBeard’s success and Tenjin’s role in it. The talk focused on Portfolio LTV, a key analysis for reducing user acquisition costs. [Nick Lim]: So we did a lot of the initial exploration to help him out a little bit. And we discovered...
In this blog post, we interview Andrew Christodoulou, Payment Expert and Business Development Manager at Worldline, to discuss whether lower app store commissions are a myth or reality. You can watch the complete video or read our conversation below to explore this topic. [Roman from Tenjin]: What does the overview for mobile payments look like...
In honor of Earth Day, we sat down with Yael Takomi, Gaming Director at Dots.eco, to discuss how app developers and publishers can contribute to environmental sustainability. Join us for a 30-minute conversation to learn how app developers or publishers can leverage Dots.eco to not only make a meaningful impact to the planet, but also...
Guest post by Gabriel Kuriata, Content Manager at Splitmetrics. Apple Search Ads is an advertising platform functioning within the App Store. It offers four ad placements – on the home page of the App Store, on the Search tab before a search is initiated, in the search results, and on app product pages. Apple Search...
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