In this post, we explore how Tenjin’s LiveOps Campaigns have helped boost the performance of 3 different clients’ apps. We’ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved.
We’ll elaborate on how adding Tenjin’s LiveOps Campaigns enabled these companies to:
- Improve User Retention and Engagement with the help of Ad Creative Data
- Boost eCPM by choosing the right ad monetization provider for acquired users
- Increase Ad Revenue by Tailoring Monetization for Organic vs Paid Users
What are LiveOps Campaigns?
LiveOps Campaigns used to be a premium Tenjin feature, but are now included in all packages by default. They deliver attribution data directly to your apps. The data is then processed by your app and helps advertisers to monetize their app more effecgively.
Here are three ways our clients have used our LiveOps Campaigns to boost their app performance.
Use case 1: Improving User Retention and Engagement with the help of Ad Creative Data
Challenge:
A leading casual game developer that relied on In-App Advertising (IAA) wanted to boost user Lifetime Value (LTV) within their app. With a wide range of mini-games, the company had difficulty pinpointing users’ preferences and guiding them to their favourite games. This led to high user churn and less effective ad monetization.
Solution:
The company utilized Tenjin’s LiveOps Campaigns to get attribution data. This allowed the team to determine users’ preferred games based on the creatives they tapped on. With this information, the company could customize the user experience and lead players to the mini-games most likely to engage them.
Results:
By using Tenjin’s LiveOps Campaigns, the client achieved a notable 3-4x increase in user LTV. Matching users with the right mini-games led to a 3x increase in average playtime per session, which significantly boosted ad impressions and revenue.
Use Case 2: Boosting eCPM by choosing the right ad monetization provider for acquired users
Challenge:
A simulation game developer using IAA aimed to refine their monetization strategy across various ad mediation platforms. They hypothesized that using the same provider for user acquisition (UA) and ad monetization e.g. Applovin for UA and Applovin MAX for monetization, would enhance their overall results. However, they wanted to test this hypothesis first.
Solution:
They used Tenjin’s LiveOps Campaigns to pass attribution data and set up the app to align users’ user acquisition channels with monetization channels. This approach helped the company optimize revenue by pairing products from the same providers, such as Google Ads with AdMob, TikTok with Pangle, AppLovin with MAX, and so on.
Results:
By implementing this solution, the client successfully tested their hypothesis and discovered additional strategies to increase eCPM.
Use Case 3: Increasing Ad Revenue by Tailoring Monetization for Organic vs Paid Users
Challenge:
One of our clients identified that organic and paid users have different behaviors and preferences, which includes different ad tolerance. However, the team lacked a tool to differentiate between these user types.
Solution:
The company used Tenjin’s LiveOps Campaigns to tailor separate user experiences and monetization approaches for organic and acquired users.
Results:
With the LiveOps Campaigns, this client enhanced both ad revenue and user experience. By tailoring ad frequency and formats for organic versus paid users, the company increased ad revenue while maintaining strong user retention.
