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From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

Ad Monetization Benchmark Report 2024 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

AdAttributionKit vs. SKAdNetwork: What's the Difference?

  • Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

    Roman Garbar

    Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

    Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...

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  • Apple rolls out new rules of attribution for iOS 14, September

    Chris Farm

    Apple rolls out new rules of attribution for iOS 14, September

    During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users’ IDFAs.  For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem...

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  • How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

    Ebony Nicole Simone

    How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

    Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...

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  • Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

    Ebony Nicole Simone

    Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

    We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI’s journey started...

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  • Top 10 Ad Networks to advertise Hyper-casual Games in 2020

    Ebony Nicole Simone

    Top 10 Ad Networks to advertise Hyper-casual Games in 2020

    We recently released our 2020 Hyper-Casual benchmark report. In addition to insights for the Top 10 countries, included in this report is an outline of the Top 10 ad networks for User Acquisition and Ad Monetization. We’re all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive...

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  • Tenjin joins Google Measurement Partners

    Ebony Nicole Simone

    Tenjin joins Google Measurement Partners

    With the announcement of Tenjin becoming an App Attribution Partner in Google’s Measurement Partner program, clients should look forward to gaining valuable campaign insights, across Google advertising products, that will allow them to better measure and optimise their performance. “To help you better understand performance complexity, Google Measurement Partners gives you an array of options to expand...

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