Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one...
Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios’ Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique...
Fumb Games used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest “play and earn” game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...
In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio is a small studio (10 people at the moment), based in Ho Chi...
In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault: About Kooapps Kooapps is a mobile gaming studio and publisher. They...
The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...
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