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From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

Ad Monetization Benchmark Report 2024 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

AdAttributionKit vs. SKAdNetwork: What's the Difference?

  • Top 5 reasons to get started with Apple Search Ads in 2024

    Tabarak Paracha

    Top 5 reasons to get started with Apple Search Ads in 2024

    Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. Do you remember the last time you were planning something and an app was not involved? Is that difficult to imagine? Millennials and GenZ love their apps. Every moment of their lives – from the time they...

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  • How to self-publish a mobile game – IzyPlay Game Studio journey

    Tabarak Paracha

    How to self-publish a mobile game – IzyPlay Game Studio journey

    Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the...

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  • New Report: Revealing Winning Ad Creative Variations for 2024

    Tabarak Paracha

    New Report: Revealing Winning Ad Creative Variations for 2024

    We partnered with ObtainAds, a service committed to extending the lifespan of successful mobile ad creatives, to bring to you the ‘Ad Creative Evolution: Variations That Win’ report. The report is divided into two sections. The first section features insights from Tenjin regarding mobile gaming data for both 2022 and 2023, revealing important metric trends....

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  • Mintegral ROAS Bidding: Here’s everything you need to know

    Tabarak Paracha

    Mintegral ROAS Bidding: Here’s everything you need to know

    In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral’s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: …and much more. If you’re looking to establish Mintegral ROAS...

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  • Automated Data Pipelines: A TOUKA Games Case Study

    Henry Li

    Automated Data Pipelines: A TOUKA Games Case Study

    This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin’s Growth FullStack to seamlessly connect and manage data from various sources. With Growth FullStack, TOUKA Games was able to: About TOUKA Games Founded in February 2021, Touka Games’ mission has been to empower global mobile game developers and publishers to promote...

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