We’ve just added official support for our new open-source React Native plugin to our growing list of SDK platforms. Over the last couple of years, developers built their own React Native wrappers on Tenjin’s native iOS and Android SDKs, and with this demand we believe it’s time to officially support it as a new platform. The plugin...
We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the...
In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio is a small studio (10 people at the moment), based in Ho Chi...
We are happy to announce the next chapter for Growth FullStack. Back in 2021, Tenjin and GameAnalytics introduced a new platform to empower mobile marketers to pursue their marketing analytics goals in an increasingly privacy-centric industry. Now, it’s time to take it to the next level with automated marketing data pipelines. UA managers can get...
At the Worldwide Developer Conference 2022 (WWDC) Apple presented a new version of the SKAdNetwork API. The fourth version of SKAdNetwork is set to release later this year. The new version is aimed at providing advertisers with more data so they can better measure and optimize the performance of their apps, while maintaining the privacy of their...
Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat, Kooapps, Kwalee, SayGames are a few notable examples. We think that...
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