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From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

Ad Monetization Benchmark Report 2024 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

AdAttributionKit vs. SKAdNetwork: What's the Difference?

  • Challenges Of User-Level Ad Revenue Reporting

    Sunny Cha

    Challenges Of User-Level Ad Revenue Reporting

    In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...

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  • What Are Hyper-Casual Games?

    Sunny Cha

    What Are Hyper-Casual Games?

    What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...

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  • Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

    Sunny Cha

    Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

    Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...

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  • Tenjin Presents the 2018 Mobile Ad Spend Report

    Sunny Cha

    Tenjin Presents the 2018 Mobile Ad Spend Report

    We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months — especially...

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  • The 17 Best User Acquisition Channels For Mobile Games In 2019

    Sunny Cha

    The 17 Best User Acquisition Channels For Mobile Games In 2019

    We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...

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  • Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

    Sunny Cha

    Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

    Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. They’ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can’t get...

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