Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It’s important to...
Vietnam’s mobile gaming industry has experienced a remarkable boom in the last 4-5 years, emerging as a powerhouse in the global gaming landscape. We interviewed Jennifer, the Chief of Staff at VGDA (Vietnam Game Developer Association), to uncover the driving forces behind this remarkable boom and explore the opportunities and obstacles that lie ahead. The...
What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities. Let’s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5...
In this blog post we interviewed Ashley Black, a former Googler with nearly a decade of experience leading the App Ads sales team, on how small businesses and indie developers can leverage Google Ads for mobile, highlighting insights that often go overlooked. [Roman from Tenjin]: Hi everyone, welcome to another edition of ROI 101. Today...
We talked with Taseer Mustafa, the Chief Marketing Officer at Finz Games, a leading and long-established mobile gaming studio in Pakistan. Our discussion focused on the current challenges facing Pakistani gaming studios and explored ways they can keep improving and succeeding in this expanding market. [Tabarak from Tenjin]: I’m Tabarak, the marketing manager at Tenjin....
We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...
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