我们有幸与 ObtainAds联手合作，这是一家致力于延长优质移动广告创意生命力的公司。后续我们将诚挚为您奉上 "广告创意演变： 赢在变化 "报告。
这份报告分为两个章节。第一部分详细介绍 Tenjin 公司对于2022年与2023年移动游戏数据的分析，揭示了关键指数的动态走向。在这其中，我们发现了两年间的一些显著变化。
以下是我们观察到的两年之间的一些变化：
接下来，在第二个章节里，我们将沿用 ObtainAds 的专业解读，深入探讨各类创新方式，延长优质移动广告生命力，提升广告在2024年度的表现。这些见解源自移动市场行业的领军人的成功案例，例如，通过"事件和假期风格"的广告创意调整，有望将独立浏览量大幅度提升至100万至1000万次。
In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you’re new to Unity Ads or a seasoned user, this article...
The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin & Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids...
在过去数年间，越南移动游戏产业迅速发展，逐渐成为全球游戏市场不容忽视的力量。是什么推动了越南手游市场，越南市场又有什么机遇和挑战？我们特别邀请到了越南游戏开发者协会（VGDA）的主任Jennifer分享她的观点。
为了更好地了解巴基斯坦这个市场，本次采访我们有幸邀请到了巴基斯坦著名移动游戏开发工作室——Finz Games的CMO Taseer Mustafa。这次专访的主题将围绕巴基斯坦移动游戏市场以及游戏工作室应如何适应增长迅速的市场环境展开。
我们与 Clever Ads Solutions (CAS) 合作，为您带来独家的移动游戏广告变现基准报告。
Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...
欧盟的《数字市场法案》（Digital Market Act，简称DMA）对在欧洲经济区（EEA）以及英国，在谷歌进行变现或推广的移动发行商而言是一个重大的转变。作为业内专家，Tenjin将全力以赴，协助大家渡过这次挑战。
您是不是正在考虑选哪个广告渠道，以便为您的超休闲游戏或混合休闲游戏在 2024 年投放广告？本文将为你提供详尽分析，助你做出最佳决策。 让我们先来了解一下超休闲游戏和混合休闲游戏的区别。超休闲游戏简单直观，喜欢打快节奏，而混合休闲游戏在简单玩法基础上，增加了更多复杂功能。它们之间的主要差异在于盈利模式的不同：超休闲游戏主要依赖于IAA（应用内广告）。
重磅更新！Tenjin 广告变现套件 再升级，助力广告主精准获客，提升收入！ 本次升级增强了Tenjin面板的广告收入归因功能。该功能提供了广告聚合平台的用户层级与展现层级数据。 这些数据通过Tenjin SDK获取，并展现在 UA面板中。这套新的指标能使广告主更准确、自信地优化他们的广告活动。
我们期待已久的行业报告来了！《展望2024，从广告变现到混合变现》深入分析了移动游戏行业的发展趋势。本份报告以广告变现及混合变现两大领域为切入点，详尽描绘了这两类游戏/运营模式的用户获取趋势。
Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility...
在《转型 2023: 从广告变现到混合变现》 报告的后续内容中，我们通过比较 2023 年上半年的 Tenjin 数据揭示了移动端广告和广告变现的最新趋势...
2023 年的超休闲或混合休闲游戏的最佳广告渠道是什么？并且您的策略是否应该根据您运营的游戏类型而有所不同？这个问题的答案取决于您考虑哪种指标。根据我们在 2022 年的数据，具有最高平均 LTV 的
我们很高兴地发布我们的新报告“转型 2023 - 从广告变现到混合变现”。 该报告从各个维度和指标提供了重要的行业见解，为所有有兴趣过渡到新的“最热门类型”的人提供了有价值的信息。
备受期待的 2022 年第 4 季度《全球 IAA 产品营销洞察报告》现已发布，将为您带来有关超休闲游戏行业关键指标、用户行为和行业趋势的最新观察。
Tenjin 和 InMobi 共同协作，为您带来了最新的“移动游戏广告变现洞察”报告。该信息图概述了 2022 年 10 月广告变现市场的主要变化。我们选择仅关注 10 月，目的是为了更好的展示 2022 年 9 月 30 日生效的新 Google Play 广告政策的短期影响。结果可能会让你非常意外...
10月份，我们与知名游戏数据分析平台 GameAnalytics 合作发布了《2022 Q3 超休闲游戏洞察报告》，旨在帮助广大广告主获取有关国家和平台层级的独家见解。
2022 Q2 全球移动广告变现渠道排名 近期的移动广告变现吸引了全世界的关注。在 AppLovin-Unity-ironSource 的“三角”故事之前的两年里，移动广告市场在充斥着合并和收购...
2022 年第一季度的“超休闲游戏推广洞察报告”终于出炉。有人说今年是真正的出海元年，这次我们与 GameAnalytics 的朋友合作，在本期报告中为您带来第 1 天和第 7 天的留存基准，希望能对你的产品本身和推广都带来帮助。互联网下半场，我们一起加油。
It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of Apple’s privacy changes. We have presented all of the insight...
Find out how to get your copy of our latest benchmark report for 2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find...
We’ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple’s announcement at WWDC 2020 to introduce new...
We recently released our 2020 Hyper-Casual benchmark report. In addition to insights for the Top 10 countries, included in this report is an outline of the Top 10 ad networks for User Acquisition and Ad Monetization. We’re all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive...
We’ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we’ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores’...
At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China’s low CPIs make it an attractive market Hyper-casual games aren’t a western phenomenon. In fact, publishers are increasingly dedicating resources...
We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months — especially...
Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. They’ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can’t get...
As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is...
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