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转型 2023：从广告变现到混合变现 - 推广渠道，国家，和广告变现渠道排名

Tabarak Paracha

5月 9, 2023

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

我们很高兴地发布我们的新报告“转型 2023 - 从广告变现到混合变现”。 该报告从各个维度和指标提供了重要的行业见解，为所有有兴趣过渡到新的“最热门类型”的人提供了有价值的信息。

超休闲业务的格局发生了重大变化，利润不如从前强劲。 由于 iOS 上的 App Tracking Transparency (ATT)、COVID 后用户行为的变化以及各种其他因素，广告收入呈强劲下降趋势。 由于这些变化，一些超级游戏开发商正在向混合游戏开发商过渡。

我们这份新报告的目标是通过提供有关推广和变现的宝贵见解，帮助开发者向混合游戏过渡。

马上获取报告

Video overview 

https://youtu.be/Zk6mPKsyy2M

以下为本次报告的部分重要内容：

  • iOS 和 Android 平台上 2022 年的广告展示、eCPM 和 IAP 趋势，帮助您了解广告变现的趋势和方向。
  • Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV
  • 基于安装量、广告收入和 IAP 收入的国家排名，帮助您了解市场的规模和潜力。
  • 基于广告收入和平均 eCPM 的广告变现渠道排名，帮助您选择最适合的变现渠道。

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