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超休闲游戏 CPI，广告支出及留存基准报告 – Q4 2022

Tabarak Paracha

1月 31, 2023

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

新的一年，有新的洞察。让我们对移动游戏最具创新性的细分领域——超休闲游戏——展开探索！

备受期待的 2022 年第 4 季度《全球 IAA 产品营销洞察报告》现已发布，将为您带来有关超休闲游戏行业关键指标、用户行为和行业趋势的最新观察。

本次的市场研究报告数据来源为 Tenjin 和 GameAnalytics 收集的关于超休闲游戏的匿名数据，日期范围为 2022 年 10 月 1 日至 2022 年 12 月 31 日。

希望这份报告能够对您在新一年的买量推广和广告变现方面有所帮助！如有任何问题或反馈，请直接发件至 support@tenjin.com 联系我们。

来看看这份报告能提供什么！以下是报告的主题摘要：

  • 广告支出 %（按操作系统）
  • CPI 中值（按操作系统）
  • 双端广告支出排名 Top 10 的国家和广告平台
  • 双端广告支出排名 Top 10 的国家和广告平台对应的 CPI 中值
  • 超休闲游戏 Day1 和 Day7 双端留存基准（by GameAnalytics）

我们的调查结果显示，自上个季度（2022 年第三季度）以来，iOS 上的每次安装成本 (CPI) 增加了 0.17 美元！下载下面的报告以了解更多信息。 the last quarter (Q3 2022)! Download the report below to learn more.

下载报告

报告中最令人惊讶的统计数据是什么？以下是 Matej Lancaric 的想法：

https://youtu.be/yKUK1IOmfDs

希望这份报告能够对您在新一年的买量推广和广告变现方面有所帮助！如有任何问题或反馈，请直接发件至 support@tenjin.com 联系我们。

About Tenjin

Tenjin 为移动游戏和应用程序开发商提供免费启动、边成长边付费的广告测量服务。作为一家 MMP，我们帮助中小型公司通过营销洞察力超越自我，使他们能够与大型出版商竞争。

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