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重磅发布：隐私革命启示录，移动营销白皮书

Roman Garbar

6月 6, 2022

Apple 2022 年全球开发者大会（WWDC） 在前不久召开，距离隐私革命的开始，已经过去了两年。正是在 2020 年的 WWDC 上，Apple 首次宣布改变开发者访问广告标示符（IDFA）的方式。

当全世界的目光都聚焦在新一代的 MacBook 或 iPhone 上时，我们再次将注意力放在了 iOS 广告的潜在变化上。 拓展 iCloud Private Relay（隐私中继） 和 限制指纹识别，iOS 16 的发布无疑会带来更多让人意外的消息。

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2020 年全球开发者大会召开之后的两年间，移动营销发生了怎样的变化？尤其是应用跟踪透明度框架（ATT）生效的这一年来，行业发生了什么变革？Tenjin 团队一直致力于为客户提供完美解决方案，但要充分了解广告主们所面临的一系列具体挑战，还有很多准备工作要做。 因此，今年早些时候，我们与 Growth FullStack（全栈增长） 方案 合作，委托专业的市场调研公司，对来自美国和英国的 302 家公司进行了一项调查，以了解业内更多公司的情况。

我高兴宣布，这项研究的全部结果现已公布。您现在有机会将自己在“隐私至上”新时代营销方面的经验，与业内其他多家公司进行比较。

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在“隐私至上”新时代营销中，要保持应用增长并且处理大量 SKAdNetwork 数据，工作流程自动化是关键。我们的研究也证实了这个观点，98% 的移动广告主计划实现部分或全部的营销自动化。

想要了解更多有关数据合并和转换、SKAdNetwork 报告等信息，欢迎发送电子邮件到 info@tenjin.com.

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